The Chief Marketing and Communication Officer will be responsible for shaping and executing Orange Liberia’s marketing, branding, and communication strategies to drive revenue and EBITDA generation, business growth, market leadership, maximize brand power, while delivering exceptional B2B and B2C customers experience and engagement.
This role involves overseeing all marketing functions, managing external communications, and ensuring alignment between strategic objectives and operational execution. The ideal candidate is customer-centric, results-oriented, and adept at analytical and data-driven decision-making. They possess a strong sense of innovation and creativity, coupled with a hands-on approach to problem-solving. Exceptional leadership and people management skills are essential, as the candidate will be expected to inspire their team to achieve excellence while promoting a collaborative and inclusive work culture across departments.
Female candidates are strongly encouraged to apply, as Orange Liberia is committed to promoting diversity and inclusion in its leadership roles.
Key Responsibilities:
Strategic Marketing Leadership
- Define and implement a comprehensive marketing and communication strategy to achieve business objectives.
- Contribute to the elaboration of Orange Liberia’s strategic plan and lead the creation of annual marketing plans, budgets, and performance targets to align with the company’s vision.
- Analyze market trends, customer insights, and competitive positioning to identify growth opportunities and drive innovation.
Revenue / EBITDA Growth and Customer Engagement
- Drive Orange Liberia’s revenue / EBITDA performance across Mobile, Broadband, Wholesale, B2B, and B2C segments, aiming for sustained growth.
- Drive Orange Liberia’s revenue / EBITDA growth by managing product portfolios, value-added services, contents, pricing and promotions strategies, customer acquisition and loyalty campaigns.
- Elaborate products, initiatives, promotions’ business cases, for TTM committee / Expense committee approval
- Utilize Customer Value Management (CVM) strategies to improve customer retention, cross-sell opportunities, and lifetime value.
- Conduct regular market visits and work closely with product and sales teams to develop and deliver customer-centric solutions that enhance the overall customer experience.
Brand Management and Communication
- Establish and manage the company’s brand identity to strengthen its market position and reputation.
- Optimize marketing and communication budgets to achieve maximum ROI on campaigns and promotions.
- Develop and execute integrated communication campaigns to enhance customer engagement and loyalty.
- Oversee public relations, media relations, and crisis communication to ensure consistent messaging across all channels.
- Innovation and Digital Transformation
- Lead the adoption of digital marketing tools, platforms, and data analytics to optimize campaign performance.
- Drive innovation by introducing new marketing technologies and exploring emerging trends in the telecommunications industry.
- AI-Driven Customer Engagement
- Leverage AI and machine learning to enhance Customer Value Management (CVM), personalize customer interactions, and improve retention and acquisition efforts.
- Utilize AI-powered analytics to predict customer behavior and create targeted, data-driven marketing campaigns.
- Leverage AI tools and technologies to enhance marketing strategies, improve customer engagement, and drive data-driven decision-making
Performance Management and Analytics
- Monitor key performance indicators (KPIs) and analyze campaign outcomes to ensure accountability and ROI.
- Prepare and present regular reports on marketing and communication performance to the executive team and stakeholders.
- Leadership and Collaboration
- Build and lead a high-performing marketing and communication team, fostering a culture of creativity and excellence.
- Collaborate with cross-functional teams, including IT, Sales, and Customer Experience, to achieve unified goals.
- Act as the company’s spokesperson and represent the organization in regulatory, industry, and community forums.
Skills and Qualifications:
- Bachelor's Degree: In marketing, communications, business, or a related field.
- Experience: 10+ years of managerial experience in marketing and/or communications.
- Strategic Vision: Ability to design and implement forward-thinking marketing strategies that drive growth and innovation.
- Customer-Centric Mindset: Deep understanding of customer needs and market dynamics to deliver tailored solutions.
- Analytical Expertise: Proficiency in data-driven decision-making and performance analysis.
- Leadership: Exceptional ability to inspire and manage teams, build consensus, and lead cross-functional collaboration.
- Communication Excellence: Strong skills in public speaking, stakeholder engagement, and media management.
- Required language: is English. Speaking French is a plus.
- Innovation: Passion for leveraging technology and emerging trends to improve marketing efficiency and outcomes.
